The Big Picture is the senior service designer Chris Langenskiöld and a collaborative network of exceptional experts. 




What do people say?

Chris - I can recommend as a person with great proficiency and experience of service design solutions from researching, testing and planning to executing.
— Annika Koivisto, Account Manager at Mirum Agency
He is a great facilitator, has an aptitude for aesthetics and understanding clients that makes him stand out.
— Jaakko Pellosniemi, Chairman of the board at Fingertip
Thanks to the insight we got from Chris we where able to do actionable fixes to the process. This has made the marketing and reading process smoother, and the sales have improved.
— Eero Anhava, Director of Digital Publishing at Sanoma Magazines Finland

What does the résumé say?


- Aalto yliopisto, Master of Science (Cognitive techonology, User-centered Product Development) 2001-2010


Working professionally in the digital industry for 9 years, Chris has moved up his focus from detailed usability engineering to multi-channel service design for agile startups as well as complex multinational organisations. Over this time he has gained valuable experience:

. Strategic and service design
. Team and general management
. Being the intersection of technology, psychology, business and design
. Creating and maintaining solid, intuitive user experience
. Facilitation team development through education, literature and workshops
. Lean Innovation

Chris is a thoughtful and passionate creative. He thrives working closely in teams, guiding the deliverance of the best quality innovative services.


. French & Swedish: native
. English: fluent
. Finnish: professional
. German: elementary

Download the résumé.
Check Chris's Linkedin profile.

What exactly do we do? 

The Big Picture is a service design consultancy that helps organisations understand the end-customers’ real needs and motivations, in order to create more complete services, brands and experiences.   

How do we do it? 

We use a whole variety of service design tools, of which the main ones are ethnography, collaborative workshops, iterative rapid prototyping and a ‘magic wand’. End-customers and key stakeholders are always involved in the process, because they are the real experts. We just help them extract, analyse and visualise the big picture.

What we offer? 

Our services are all about the big picture and are focused the following.

  • Service Design
  • Experience Strategy
  • Design Research
  • Concept Design
  • User Experience Design

When do you need The Big Picture? 

Applications of our services are service & product design, strategic management, social design, graphic design, interaction design, operations management and design ethnography.